A NOVICE Guide To Search Engine Optimization (seo)This guide is written not from a perspective of an industry insider, but is rather aimed at a layman. To start of with lets give a reason why Search Engine Optimization (Or SEO) should matter to you personally. Lets say you are a small business that is selling shoes you need a suggestion box scraper You invest a couple of thousand dollars in a competently designed web site. Your site is published but you get no visitors and visitors identical money since they will hopefully be buying your shoes. So to be able to get visitors to your site you compose a list about how you will publicize it. Advertising similar to this has been done for centuries and clearly does work judging by the billions of dollars spent every year. At number two in your list is Pay Per Click (PPC) advertisements which on the Internet is principally run by Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. You have all seen these types of adverts in Google search results: they always in the right hand column. It works as a bidding system. You pay, say, $1 to Google every time somebody clicks on your advert and visits your site. In the event that you pay more than $1 then your advert will appear higher in the list and so therefore you are going to receive more visitors. The quantity that you pay for an advert depends upon how competitive your market and keywords are. For example, you are going to pay more to advertise with a key word like "home insurance" (exceptionally competitive) than you would "Gardening Services in Salisbury, Connecticut" (not quite competitive). Done right PPP marketing will give a financial return. At number three is Search Engine Optimization. At the most basic degree of explanation this means getting to the number one spot in the search engine results for your niche or key words. Going back to the prior example then this means that if somebody types "Horticulture Services in Salisbury, Connecticut" then your Salisbury-based gardening site is the first result in the list. Why is being first so important? Will not being number two or three or even number 27 on the third page do? Again and again investigations into people's user customs revel that users are prone to click on a result if it's on the number one sport. They may be then more likely to click the number two effect than the number three result, but less likely to snap on the number two result compared to the number one result. Simplified, the higher on the list you're the more visitors your will receive. Thus how do you get to number one? And now here is the rub - the only people who can really answer that question are the search engines themselves. They keep their formulas - like the Coca Cola and KFC recipes - a secret. |